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Experience the intensified, concentrated appeal of Cherry Punk .
430 King's Road, London – Vivienne Westwood's legendary store SEX – this is where it all began. Cool kids with bleached hair trading rare vinyl records. Distressed denim, hand-painted leather, latex, checks and prints that would make your parents blush and keep you indoors all summer…
Did punk invent fashion, or did fashion invent punk?
From underground clubs to nationwide television – punk always had its own style, its own press ( fanzines ), its own films, its own poetry... So of course it had to have its own scent too.
Cherry Punk is loud like a rehearser in an uninsulated room. Powerful like a youth rebellion – and still sweet and romantic. The idealism of youth, wrapped in a heavy leather jacket
Created by Michael Partouche – also known as Dr. Mike – a musician with a background in pharmacy, the brand combines the rebellious and the refined, drawing inspiration from the wild energy of music, spiritual currents and the subcultural rebellion of the time.
The name refers to the legendary hotel room where rock history was written (and smashed).
