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A woody and untamed scent, created as a tribute to the golden era of rock in the 1970s – a time when music exploded in rebellion and authenticity. I embarked on a journey into the world of imagination to capture the olfactory essence of this iconic hotel room, room 1015 – a space that has witnessed countless memorable moments and burning passions. Within these walls echoed the sounds of electric guitars and bold riffs that – like the legends they gave life to – shook the very foundations of pop-rock culture. Onward, ever further into the swirling intoxication of history, rhythm and rebellion.
Created by Michael Partouche – also known as Dr. Mike – a musician with a background in pharmacy, the brand combines the rebellious and the refined, drawing inspiration from the wild energy of music, spiritual currents and the subcultural rebellion of the time.
The name refers to the legendary hotel room where rock history was written (and smashed).
