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A fresh and aromatic scent, inspired by a picture of The Beatles casually gathering in a hotel bathroom, shaving and enjoying the moment. When I first saw this photograph, an imaginative journey began to take shape as I tried to capture the scents that would fill that particular bathroom. A fusion of nostalgia and contemporary essence. Let’s not forget – we don’t stop playing because we get old; we get old because we stop playing.
Created by Michael Partouche – also known as Dr. Mike – a musician with a background in pharmacy, the brand combines the rebellious and the refined, drawing inspiration from the wild energy of music, spiritual currents and the subcultural rebellion of the time.
The name refers to the legendary hotel room where rock history was written (and smashed).
