Bjørn Parfume

Bjørn Parfume is a Danish niche fragrance house founded by photographer and perfumer Martin van Wylich Neuert and journalist Dorthe van Wylich Neuert, a couple who spent over a decade privately experimenting with scent before finally launching the brand in 2024. The house is rooted in Hørsholm, Denmark, and built around one simple belief: fragrance should ignite adventure and curiosity rather than blend into the background.

The brand's bear logo, sketched by the couple's son Theo at age five, captures that spirit perfectly: open, curious, unafraid. Holy Smoke draws on saffron, leather, oud, and sandalwood to evoke ritual fire and outdoor wilderness. Rose Riot takes the familiar floral and turns it feral, vibrant spice, lush petals, and a deep, grounded base. Two fragrances that establish a clear aesthetic: bold but intimate, modern but emotionally resonant.

This is Danish niche perfumery made by people who actually live in it.